Compared with handing out flyers and cooperating with HE Tuber supermarkets, there is no need for printing, rent and other costs. Compared with new media, the time cost is lower. Reduce costs and increase efficiency for merchants by providing technological means, such as AI services such as "Smart Chicken Raising"

Through the above analysis, we can find that compared with other loan consumption methods, Anyihua better meets the needs of fund demanders, fund suppliers, and consumer suppliers, and thus has higher user value for them. This This is also one of the reasons why it can develop smoothly and rise rapidly.

Anyihua's core business is consumer loans, and its main source of income is interest income.

An important indicator to judge whether a business can develop healthily is revenue.

Here we refer to the GMV calculation formula, the most commonly used data indicator in the e-commerce industry, to analyze whether Anyihua's core business is healthy.

GMV = number of users * conversion rate * unit price per customer

An increase in the number of users, conversion rate, or customer unit price will have a positive impact on the overall revenue growth, so next we will focus on analyzing the means by which Anyihua improves these three key indicators.

To achieve sustained revenue growth, a steady stream of registered new users is the most basic guarantee. So how does Anyihua attract new users?

(1) Advertising

Online advertising:

Direct advertising through various online channels (such as Baidu search engine advertising, Douyin, WeChat Moments promotion)

Settled in the service platform (such as Alipay service window, WeChat official account, etc.)

Cooperating with mainstream media (joining hands with "Southern Weekend" to promote joint documentaries)

Cooperate with other brands for promotion (jointly with Qianshan to launch gift boxes)

Initiate/sponsor event promotion and other means of publicity

Offline advertising:

Distributing leaflets in public places

Promote through public transportation (such as launching a public welfare video on the Shenzhen Metro)

Cooperate with supermarkets and stores (such as Chongqing Department Store, Wumart, and China Mobile stores)

Cooperate with other brand merchants for promotion (such as joining hands with Wanglaoji to send cool drinks)

Initiate/sponsor promotion activities (such as assisting rural revitalization, financial knowledge promotion and education activities, etc.)

(2) Offline promotion

Conduct nationwide promotion through cooperation with local promotion platforms to guide new users to obtain credit

(3) Word-of-mouth communication

Word of mouth plays a very critical role in attracting new customers.

The platform provides users with loan and installment services. If the platform not only meets the needs of users, but also has a lower cost of use, a very good product experience, and wins user recognition, it will easily form word-of-mouth communication through customer reviews and social media posts. Increase brand awareness and reputation through word-of-mouth and other methods. Anyihua has made a lot of efforts to this end, and the results are very good. It is because of its good reputation that it has become popular on the Internet.

Here are a few examples:

The total monthly interest-free consumption in Anyihua Mall is 1,000. Consumers who purchase less than 1,000 per month in the mall are equivalent to interest-free shopping.

Anyihua launches special assistance for public welfare activities and the daily supply season. Users have the opportunity to receive assistance and supplies.

Anyihua's "New Citizen Character Integrated Marketing Project" pays close attention to the new citizen groups and launches a number of exclusive welfare activities for new citizens such as financial welfare coupons and surprise physical gifts to effectively provide warmer services to the new citizen groups.

Immediate Consumption actively fulfills its social responsibilities, and brings science and technology to the countryside to "help" and "create wealth", allowing farmers to grasp the "golden key" to a good harvest. It independently develops a smart breeding big data management platform to provide farmers with solutions for lack of management capabilities, shortage of manpower, and lack of funds. Solve problems such as shortages and achieve "rich and intelligent nourishment".